Sunday, December 09, 2007

Research on the Motivational and Educational Aspects of YouTube

Curt Bonk, a professor at Indiana University, is "conducting research on the motivational and educational aspects of YouTube." As he explains in this post:
We are looking at why people post, view, share, comment on, or subscribe to a YouTube video. Areas of interest include motivation, engagement, instructional design, and learning or educational value in a YouTube video. We also inquire about various issues related to the Web 2.0. We ask questions such as "How important are YouTube videos in training and education right now?," "Why would you create a YouTube video? (check all that apply)," "How often do you watch YouTube videos?," "Have you ever shared a YouTube video link with a friend?," and "How important will other forms of Web 2.0 technology such as blogging, Wikipedia, podcasting, online photo albums, and online social networking be for training and education in 5 years?"

The participant is randomly assigned to one of 60 YouTube videos (6 types of videos and 10 videos per category). Each survey has one of the 60 YouTube videos below embedded in it. You can take the survey and help me in this research. If you do, you have a chance to win an iPod or iPhone. In addition, SurveyShare (the sponsor) is giving away 90 days of free unlimited service to anyone who takes the survey.
(Note: I don’t have any connection with Curt, but in the interest of full disclosure both the original Did You Know? and Did You Know? 2.0 are included in his survey. And Curt is also apparently the President of SurveyShare, so there's a marketing aspect to this. For some reason I feel like I should mention those things, even though I don’t think that influenced this post or benefits me – I’m living in strange times . . .)

His post includes all 60 videos if you have a lot of time on your hands. You can take the survey if you wish, or even join the Facebook Group. It will be interesting to see what kind of response he gets and if that translates into some meaningful results.

1 comment:

  1. Thanks for the update on this, Karl. Curt emailed me about his efforts about a month ago - but I had lost track.

    It's nice to see that he's begun the survey.