Shelly Lazarus, CEO of advertising agency Ogilvy & Mather, says:
We’re living in a world now where consumers are bombarded with thousands of commercial messages – they’re everywhere you look. Unless you cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find new ways to allow them to actively engage with you, or the money you spend is wasted.Any parallels for education?