The main reason for this post is the video below. But as a side note, before tonight I'd never heard of digital ethnography. A very interesting combination, I think.
From the Digital Ethnography Workgroup:
Digital - because digital media provide exciting possibilities for creating, transforming and combining representations.The video is only 4:31 - well worth your time. I think it goes along nicely with 2020 Vision (although this is much better - not to mention a lot shorter).
Ethnography - because the best way to find out how people make meaning is to go among them and carefully examine what they actually do.
Workgroup - because knowledge is the quintessential social product, and science requires co-labor-ation.