We've only gotten one report of this, which seems a bit odd, but an Xbox Live gamer who goes by Dragunov765 has posted photos of what appear to be in-game ads for Barack Obama.Very interesting. As GigaOM asks:
Dragunov (we know his real name, too) says he came across the ads while playing Burnout Paradise earlier this week . . .
Its veracity aside, the virtual billboard raises an interesting question: Are political ads in video games a good idea? In terms of eyeballs, I’d have to say yes. Roughly one-third of American households own an Xbox 360, Sony PS3 or Nintendo Wii. In terms of effectiveness, Brandweek recently detailed a survey undertaken by its fellow Nielsen Games division in which 11 percent of gamers said they bought a brand after seeing it advertised in a game.Some folks will ask how effective this is when so many gamers can't even vote yet. While there are many gamers that aren't yet 18, the average age of gamers is 30, and 37-year-olds buy the most games (as of February 2006 according to David Perry in this TED talk, statistics at about the four minute mark).
When the historians write the history of this election, how big of a feature role will technology have? Internet fundraising and recruiting. YouTube (Obama Girl, clinging to guns and religion, Reverend Wright, a more perfect union, Tina Fey, . . .). Email organizing, energizing, pushing the current campaign message, and rapid response. Social networking and community building. Voter registration. To name just a few aspects.
Meanwhile, back here in K-12 Land . . .
Update 10-14-08: Thanks to BenH in the comments, this story is now confirmed.